Audience:

The Hokonui consumer is a rural Southlander, who enjoys spending time with their family. The more mature Hokonui listener is a major purchaser of big ticket items, they love to travel and are focused on building better lifestyles for themselves and their families. They have high discretionary incomes and love to spend it. The younger Hokonui listener is building their lifestyle, normally with a mortgage they are purchasers of household products, new vehicles and other big ticket items.

Programming:

• Breakfast Southland with Luke Howden: 6am-10am
• Breakfast Ashburton with Phill Hooper: 6am-10am
• The Muster - Otago Southland with Andy Thompson: 1pm-2pm
• The Country with Jamie Mackay: 12pm-1pm
  
• Afternoons with Peter Mac: 2pm-6pm