Resources and Information | The Radio Bureau

Resources & Information

NZ Radio Station Matrix

The station matrix offers a glimpse of where each radio station sits demographically. It’s an excellent snapshot of the industry, and will help you decide which stations your audience is likely to listen to. Each radio brand occupies a unique space in the New Zealand radio market – which gives you an invaluable opportunity to specifically target your desired demographic.

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Advertisement Material Deadlines

KEY NUMBER DEADLINE: 10am prior to go-live date (excluding Sunday or Monday go-lives which are due Friday 10am)
MATERIAL DEADLINE: 1pm prior to go-live date (excluding Sunday or Monday go-lives which are due Friday 1pm)
LONG WEEKEND DEADLINES: Same as regular deadlines except Tuesday go-lives also need to be in by Friday.

To ensure we can meet the network deadlines over the Christmas and New Year period, please ensure all instructions and audio are received by the following dates:

All material instructions due 5pm Tuesday 14th December for the period of 16/12/21 – 10/01/22
All audio due 12pm Thursday 16th December for the period of 17/12/21 – 10/01/22

Please note we will use our best endeavours to place any late bookings after these dates. Please contact your Account Director for advice.

Call-out Fees

Call out fees apply if you need to change out creative outside of business hours when your campaign is already on-air/live or due to go live the following day. The call out fee amounts are below, though there are a few exceptions e.g. natural disasters or if the change out of creative includes a significant up-weight in radio activity. If you need further information in regards to call-out fees please contact us/your Account Director to help clarify.

$200 – TRB
$350 – NZME
$250 – MediaWorks