• Get Bluebird Maxx into as many hands as possible • Target the key demo (males 20-44) • Deliver all copy pointers to the best of your abilities • Generate great feedback and stats for Bluebird in the form of consumer feedback, consumer interaction numbers and AWESOME photos.
The Solution
Hauraki Breakfast with Matt, Jeremy & Laura looked into bringing a new sport to life…a sport that’s just one up on the original. Along with Bluebird Maxx, Matt & Jeremy will throw out some options on how to improve a current Kiwi sport with the ultimate one up/mash up.
We also suggested sampling the chips in Auckland, Wellington and Christchurch outside Super 15 Rugby games to reach our target audience.
The Results
• Total Video Views (cricket, tennis and rugby) 10,387 • Competition page unique views 1,344 • Average time site on page 3:35 • Breakfast show page unique views 2,417 • Total click through rate 0.7%
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