Subway is an incredibly well-known brand but many people often forget that they offer a catering service for events, meetings and staff rewards. There are many options for catering including cafes, specialist catering companies and small individual operations. Subway Oamaru wished to be front-of-mind when it came to catering in the region.
Objectives
To increase awareness about their out-catering service
Why Subway Oamaru chose radio
Subway Oamaru chose radio because it has mass reach and Real Radio provides local content which locals love
Radio is cost effective – Subway Oamaru wanted to specifically target those in the Oamaru area to drive their message to this specific audience
Strategy
Subway Oamaru along with another business (Smash Place) sponsored “Workplace Shout”. This is where listeners were driven to enter their workplace name on the Real Radio Facebook page, with the aim of winning a catered lunch from Subway Oamaru on Fridays.
The results
80 to 100 entries per week for the Workplace Shout
2 to 3 extra caterings per week since the Workplace Shout promotion
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