Why Tradestaff chose radio

• The ability for Tradestaff to run both nationwide and regional campaigns meant that they’re able to run different campaigns with different key messages depending on a region’s construction market
• Ability to track and measure what works for them by tracking the amount of calls and leads generated through their radio advertising as well as the quality of the lead
• The learnings from their radio campaigns help assist in decision-making for digital and social media activity